A logo handover should let the business use the identity consistently in common situations. One low-resolution image is not a complete operating asset.
The decision to make
Define the expected digital and print uses before selecting deliverables. Make licensing and ownership terms explicit in the agreement.
Practical checklist
- Request suitable vector and raster versions.
- Include light, dark and single-colour use guidance.
- Record spacing, minimum-size and colour information.
An illustrative example
A logo that works on white may disappear on a dark social banner. A supplied alternative prevents improvised edits.
Your next step
Store approved files in a shared location with clear names so teams do not repeatedly recreate or distort the mark.
AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.