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Archives 2026

An about page should help visitors understand the real business. Images should support that understanding rather than imply a team, office or project that is not yours.

The decision to make

Use authentic assets where available and label illustrative material honestly. Obtain permission before publishing identifiable people or customer environments.

Practical checklist

  • Choose images relevant to the company story.
  • Remove confidential screens or documents from view.
  • Confirm consent and usage scope.

An illustrative example

A stock office image can be decorative, but presenting it as your headquarters would mislead the visitor.

Your next step

Review captions and surrounding copy together so the image does not create a claim the business cannot substantiate.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

Product photography quality depends on preparation as well as equipment. Missing variants, damaged packaging or incomplete accessories can interrupt the session.

The decision to make

Decide which features the customer needs to inspect and gather representative products in suitable condition.

Practical checklist

  • Check cleanliness, packaging and completeness.
  • List required angles and important details.
  • Agree backgrounds and consistency across the catalogue.

An illustrative example

A customer comparing connectors needs a clear detail view, while the overall shape may be better shown separately.

Your next step

Assign someone who can confirm product accuracy during the shoot and approve the final selection.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

A shot list turns an abstract request for better images into specific production needs. It helps connect photographs with pages, campaigns and actual business uses.

The decision to make

List the message each image should support. Include practical requirements such as orientation, background and space for text.

Practical checklist

  • Map shots to intended placements.
  • Confirm people, products and location access.
  • Record permissions and any restricted information.

An illustrative example

A wide website banner needs a different composition from a close product detail. Capturing both intentionally is easier than forcing one photograph into every layout.

Your next step

Approve the shot list and logistics before the session so editing is not expected to fix missing material.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

Unstructured feedback can produce conflicting revisions and unclear approvals. A feedback process should help the designer understand the problem, not merely collect preferences.

The decision to make

Nominate a person to consolidate comments and distinguish required corrections from optional suggestions. Refer back to the agreed brief.

Practical checklist

  • Collect feedback in one versioned place.
  • Explain the reason behind each requested change.
  • Record approvals and scope changes.

An illustrative example

One reviewer asking for minimal copy and another requesting every detail creates a decision for the project owner, not a design guessing exercise.

Your next step

Agree review rounds and turnaround expectations so feedback improves the work without hiding new requirements.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

A reusable visual system helps campaigns look related without making every post identical. Consistency comes from rules for hierarchy, spacing and brand elements.

The decision to make

Define templates by purpose, such as an announcement, educational post or event. Leave room for content length and platform-specific cropping.

Practical checklist

  • Set typography and colour rules.
  • Test long headlines and different image shapes.
  • Agree which elements staff may edit.

An illustrative example

A square announcement template may crop poorly in a vertical story. Exporting the same file everywhere can obscure the message.

Your next step

Provide examples and editable templates with clear boundaries rather than relying only on a finished sample image.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

A logo handover should let the business use the identity consistently in common situations. One low-resolution image is not a complete operating asset.

The decision to make

Define the expected digital and print uses before selecting deliverables. Make licensing and ownership terms explicit in the agreement.

Practical checklist

  • Request suitable vector and raster versions.
  • Include light, dark and single-colour use guidance.
  • Record spacing, minimum-size and colour information.

An illustrative example

A logo that works on white may disappear on a dark social banner. A supplied alternative prevents improvised edits.

Your next step

Store approved files in a shared location with clear names so teams do not repeatedly recreate or distort the mark.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

A useful brand brief explains the business, audience and intended perception. A request for a modern logo alone leaves too much interpretation to chance.

The decision to make

Describe what the identity must communicate and where it will appear. Reference examples by explaining the qualities you like, not by asking for imitation.

Practical checklist

  • State the audience and business offering.
  • List required applications and formats.
  • Identify existing assets that must be retained.

An illustrative example

A brand used mainly on mobile screens has different practical constraints from signage or packaging. Both uses belong in the brief.

Your next step

Agree the evaluation criteria and decision-maker before reviewing visual directions.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

A blank chart can mean no activity, missing permission, a failed import or data that has not arrived. These conditions should not look identical.

The decision to make

Display the reason when it is known and offer the correct next action. Zero is a measured value, not a substitute for unavailable data.

Practical checklist

  • Distinguish no records from unavailable records.
  • Show the last successful refresh.
  • Provide a retry or connection action where appropriate.

An illustrative example

A new search connection may have no imported data yet. Showing zero clicks as a confirmed result would misrepresent the situation.

Your next step

Test new accounts and disconnected sources as part of dashboard acceptance, not only accounts with populated data.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

A visitor can interact with several channels before contacting a business. A recorded referrer is useful but does not necessarily explain the entire buying journey.

The decision to make

Define what your attribution report actually measures. Separate known campaign tags, available referrers and unknown or direct traffic.

Practical checklist

  • Use consistent campaign naming.
  • Record consent and collection requirements.
  • Keep unknown values instead of guessing a platform.

An illustrative example

A copied link may lose its original source context. It should not automatically be counted as proof that a particular campaign created the enquiry.

Your next step

Describe the attribution model and its limitations next to the report so comparisons remain honest.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

An executive report should connect evidence with decisions. A collection of charts without interpretation makes the reader do the analytical work again.

The decision to make

Separate what was observed, what may explain it and what action is proposed. Keep uncertainty visible and name an owner for each next step.

Practical checklist

  • Summarise the reporting scope.
  • List completed actions and unresolved issues.
  • Connect recommendations to the supporting measure.

An illustrative example

If enquiries fell while tracking changed, the report should flag the measurement change rather than confidently blaming the campaign.

Your next step

End with a small set of prioritised decisions and the evidence needed to evaluate them in the next report.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.

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