An about page should help visitors understand the real business. Images should support that understanding rather than imply a team, office or project that is not yours.

The decision to make

Use authentic assets where available and label illustrative material honestly. Obtain permission before publishing identifiable people or customer environments.

Practical checklist

  • Choose images relevant to the company story.
  • Remove confidential screens or documents from view.
  • Confirm consent and usage scope.

An illustrative example

A stock office image can be decorative, but presenting it as your headquarters would mislead the visitor.

Your next step

Review captions and surrounding copy together so the image does not create a claim the business cannot substantiate.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.