A dashboard is useful when its metrics support a decision. Displaying every available number can hide the information that requires action.

The decision to make

Start with the decision-maker and the question they need answered. Define each metric, source and update interval before designing cards.

Practical checklist

  • Write the business question for every chart.
  • Distinguish totals, unique counts and rates.
  • Show the reporting period and data coverage.

An illustrative example

Visitors, sessions and page views are different measures. Labelling all of them as customers creates a misleading picture.

Your next step

Remove metrics that do not inform an action and provide enough context to interpret the remaining ones correctly.

AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.