A blank chart can mean no activity, missing permission, a failed import or data that has not arrived. These conditions should not look identical.
The decision to make
Display the reason when it is known and offer the correct next action. Zero is a measured value, not a substitute for unavailable data.
Practical checklist
- Distinguish no records from unavailable records.
- Show the last successful refresh.
- Provide a retry or connection action where appropriate.
An illustrative example
A new search connection may have no imported data yet. Showing zero clicks as a confirmed result would misrepresent the situation.
Your next step
Test new accounts and disconnected sources as part of dashboard acceptance, not only accounts with populated data.
AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.