A campaign starts with an audience that is appropriate to contact and a message relevant to them. A large list is not useful when its source and permissions are unclear.
The decision to make
Document how contacts joined and what they expect to receive. Exclude people who have opted out or whose addresses have permanently failed.
Practical checklist
- Review consent and list source.
- Separate relevant audience segments.
- Provide clear sender information and an unsubscribe route.
An illustrative example
A customer who requested a support response has not necessarily agreed to an unrelated promotional sequence.
Your next step
Review the audience and message together before sending, and keep suppression records across future campaigns.
AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.