Campaign feedback is incomplete when marketing sees only form counts. Sales teams can help distinguish relevant enquiries from spam, duplicates or unsuitable requests.
The decision to make
Agree lead categories and provide feedback without exposing unnecessary personal information. Avoid judging a campaign from a single exceptional enquiry.
Practical checklist
- Define what makes an enquiry relevant.
- Track duplicates and invalid contact details.
- Review patterns across a meaningful period.
An illustrative example
Many enquiries outside the service area may indicate unclear targeting or wording, while slow follow-up can be an operational issue.
Your next step
Use the feedback to change a specific part of the journey and evaluate the result in the next review.
AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.