A website brief becomes useful when it explains what visitors need to accomplish, rather than only how the site should look. Start with the business problem and the audience.
The decision to make
Separate essential launch journeys from features that can wait. This gives designers a way to resolve competing requests without relying on personal taste.
Practical checklist
- List each audience and its main task.
- Identify who supplies and approves copy, photographs and service details.
- Record integrations, launch dependencies and content ownership.
An illustrative example
For example, a service company may prioritise a qualified enquiry over an online checkout. Those goals need different navigation, forms and supporting information.
Your next step
Bring a page list, a sample customer journey and a named content approver to the first project discussion.
AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.