A redesign can accidentally remove information that customers and search engines already use. Inventory the existing site before replacing templates or changing addresses.
The decision to make
Decide what to keep, improve, combine or retire using evidence from enquiries, available analytics and content accuracy. Visual age alone is not a reason to delete a page.
Practical checklist
- Export current URLs and record their purpose.
- Map replaced pages to genuinely relevant destinations.
- Test navigation, forms and important old links before launch.
An illustrative example
If an old service has a new name, retain its useful explanation and map the old address to the replacement. Do not redirect unrelated pages indiscriminately.
Your next step
Keep a migration checklist and an owner for checking the live site after the new version is released.
AI-assisted planning guide published by Prime Pixels. Examples are illustrative, not customer case studies. Project scope and applicable requirements must be checked for your circumstances.